Brand Identity
Banquet
In a landscape where content needs to be diverse, Producers need to be Strategists. With more ways to reach audiences than ever before, every screen and format presents an opportunity to engage with them in memorable ways.
We were engaged to position, name and brand the production company, originally known as Best Boy. The company’s original brand was charming, but as the scale of their production become larger and more sophisticate, founder Jack Stephens felt that the brand needed a new look to match with this more premium offering. After a process of strategy and development, 3AM created a contemporary, sophisticated and design-forward brand for the now named Banquet films.
The Banquet logomark is designed as an optical illusion to be read in two ways. As a table, viewed from the side, or, as a plate, sitting on top of a table. This mark extends as a flexible graphic across all brand outputs, both motion and stills.
Credits:
Strategy, Design, Motion — Studio 3AM
Naming — Tone
Photography — Banquet Film
Brand Identity
Banquet
In a landscape where content needs to be diverse, Producers need to be Strategists. With more ways to reach audiences than ever before, every screen and format presents an opportunity to engage with them in memorable ways.
Services:
Animation, Branding, Design, Digital,
