About
We value authenticity, high standards and passion. We’re drawn to the niche, trust our gut and take creative risks. With a deep love for design, craft is everything to us because the details shape how things feel.
We’re a multidisciplinary team crafting purposeful work with equal parts strategy, storytelling and style. We are designers who moonlight as Pokémon traders, amateur pasta chefs, unlicensed mechanics and fashion obsessives.
With our diverse mix of skills, backgrounds and side hustles we create unique and memorable experiences for our clients and their customers.


Our Team
Jonathan Key
Founder & Creative Director
Marty Luther
Design Director
Earnest Capangpangan
Digital Director
Mike Spiteri
Art Director
Katrina Che
Motion Designer
Ria Gibson
Studio Manager
Julia Favaloro
Designer
Su Wing Tang
Designer
Jonathan Baker
Composer & Sound Designer
Andrew McNaughton
Developer
Piccolo
Best Friend
Oko
Best Friend
Services
- Advertising
- Art Direction
- Animation
- Branding
- Brand Strategy
- Consultancy
- Copywriting
- Concepts
- Commercials
- Digital
- Design
- Environmental
- Exhibition
- Film & Video
- Identity
- Illustration
- Installation
- Interactive
- Motion Design
- Naming
- Packaging
- Photography
- Print / OOH
- Production
- Social Strategy
- Social Content
- Strategy
- Website Design
Process
01
Discovery
Each project starts with information gathering, mood boarding and uncovering the latest industry innovations to establish your pain points and develop your strategy.
02
Collaboration
Here’s where you come in. We work closely with you to better understand your audience, environment and culture, and how we can help your brand establish a new way forward.
03
Creation
Each client is different, and each brief is different. Our team creates a suite of relevant creative outputs for your brand, which are then broken into stages and presented for feedback and revisions. Once aligned, we keep going to bring our shared vision to life.
04
Launch
It’s time to celebrate, drop your shoulders and breathe a sigh of relief. Your deliverables are in your hands and all that’s left to do is launch!