Creating a happier and healthier world of work.

Beneco provides bespoke rehabilitation services to individuals and organisations that truely consider the best outcomes for everyone. We were tasked to update Beneco’s well established look and feel while retaining a well earned positive perception and it’s attachment to the visual brand equity.

Beneco - Brand Identity

Beneco

Creating a happier and healthier world of work.

Beneco provides bespoke rehabilitation services to individuals and organisations that truly consider the best outcomes for everyone. We were tasked to update Beneco’s well-established look and feel while retaining a well-earned positive perception and its attachment to visual brand equity.

The original Beneco brand was created by a Sydney-based design team lead by Paul Fenton, Justine Metcalfe and Lehi Curtis. We built on their considered design approach to create a modular secondary language system to expand the brand. We redesigned every element of the brand with a focus on accessibility and legibility. This system allows Beneco’s messaging to be diverse as its offering.

To launch the new identity, we also created a suite of assets aligned with the new branding. This includes an animated explainer video, a live-action video produced by Banquet Films, a suite of office and headshot photography and many other various outputs.

Services:

Animation, Branding, Campaign, Creative Direction, Design, Digital, Experiential, Film, Illustration, Photography,

We were tasked to update Beneco’s well-established look and feel while retaining a well-earned positive perception and its attachment to visual brand equity.

Secondary Graphics

Secondary graphics come from the geometric foundations found in logo which helps reiterate the brand identity. These forms are used as background graphics, image masks and even as interactive buttons.

Illustration

Illustration was included in the brand toolkit to help convey abstract ideas or concepts. The inclusion of illustration also give diversity to the brand’s visual output. By using the brand colours within the illustrations, these assets also slot cohesively into all touch-points.

Live Action Recruitment Video

This video was created to put on display the great benefits of working Beneco and the genuine warmth that the employees share. Created by Studio 3AM in collaboration with Banquet Films.

Booklet

Explainer Video

This video was created to explain the services Beneco offers to individuals and organisations. The video also communicate the brand pillars which influence the way in which Beneco works.

Photography

We directed a multi-day photoshoot to capture the staff and office space.