We created a series of typographic supers that embodied Foxtel’s entry into 4K Ultra HD streaming. These supers were integrated into a commercial that ran across television, cinema and streaming ads.

We created a series of typographic supers that embodied Foxtel’s entry into 4K Ultra HD streaming. These supers were integrated into a commercial that ran across television, cinema and streaming ads.

Our typographic executions varied in style to illustrate the diversity of content available with Foxtel and also as a visual device to communicate out dated vintage technology vs futurist high definition aesthetics.

Directed by Radge Ratsaphong.